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Background

Year of Incorporation 2000
Website http://www.icicidirect.com
Phone 022-28307700
Exchanges enabled NSE & BSE
Demat (NSDL/CDSL) NSDL & CDSL
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 77.1 Crores
Profit after Tax FY12/13 Rs 68.2 Crores
Profit after Tax FY13/14 Rs 74.9 Crores
Profit after Tax FY 14/15 NA
Debt FY11/12 Rs 209 Crores
Debt FY12/13 Rs 219 Crores
Debt FY13/14 Rs 317 Crores
Debt FY14/15 NA
Profit to Equity(%) FY11/12 32
Profit to Equity(%) FY12/13 21
Profit to Equity(%) FY13/14 27.07
Profit to Equity(%) FY14/15 NA
Balance Sheet Size FY11/12 Rs 948 Crores
Balance Sheet Size FY12/13 Rs 908 Crores
Balance Sheet Size FY13/14 Rs 1620 Crores
Balance Sheet Size FY14/15 NA
Brokerage

Equity Equity Intraday 0.05% & Delivery 0.25%- Negotiable
Equity Futures 0.05% of Turnover for Overnight & Intraday only one side- Negotiable
Equity Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Currency Futures 0.05% of Turnover for Overnight & Intraday only one side - Negotiable
Currency Options Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Commodity NA
Account Opening Costs

Trading only NA
Trading & Demat Rs 975 for 3 in 1 Account
Commodity NA
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% of Turnover
Futures 0.0019% of Turnover
Options 0.05% of Turnover
Commodities NA
AMC charge Rs 450/Year
DP Transaction Charge Rs 25/Transaction or 0.05% whichever higher
Offline order placing Charge 0
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 20 Days
End of Day 10 years
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Intraday upto 25 times & Delivery upto 5 times for interest
Equity Futures Upto 4 times for intraday
Equity Options Not for buying but upto 2 times for shorting
Currency Futures NA
Currency Options NA
Commodity NA
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers
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