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Background

Year of Incorporation 2010 2000
Website zerodha icicidirect
Phone 0120-6633205 022-28307700
Exchanges enabled NSE, BSE, MCX-SX & MCX NSE & BSE
Demat (NSDL/CDSL) CDSL NSDL & CDSL
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 2.3 Crores Rs 77.1 Crores
Profit after Tax FY12/13 Rs 5.8 Crores Rs 68.2 Crores
Profit after Tax FY13/14 Rs 10.27 Crores Rs 74.9 Crores
Profit after Tax FY 14/15 NA NA
Debt FY11/12 0 Rs 209 Crores
Debt FY12/13 0 Rs 219 Crores
Debt FY13/14 0 Rs 317 Crores
Debt FY14/15 NA NA
Profit to Equity(%) FY11/12 152 32
Profit to Equity(%) FY12/13 244 21
Profit to Equity(%) FY13/14 147 27.07
Profit to Equity(%) FY14/15 NA NA
Balance Sheet Size FY11/12 Rs 25.4 Crores Rs 948 Crores
Balance Sheet Size FY12/13 Rs 64.5 Crores Rs 908 Crores
Balance Sheet Size FY13/14 Rs 111.1 Crores Rs 1620 Crores
Balance Sheet Size FY14/15 NA NA
Brokerage

Equity Freedom Plan , Pro Plan, ultimate brokerage . Equity Intraday 0.05% & Delivery 0.25%- Negotiable
Equity Futures Freedom Plan , Pro Plan, ultimate brokerage . 0.05% of Turnover for Overnight & Intraday only one side- Negotiable
Equity Options Freedom Plan , Pro Plan, ultimate brokerage . Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Currency Futures Freedom Plan , Pro Plan, ultimate brokerage . 0.05% of Turnover for Overnight & Intraday only one side - Negotiable
Currency Options Freedom Plan , Pro Plan, ultimate brokerage . Rs 95/lot for Overnight & Rs 25/lot for Intraday - Negotiable
Commodity Freedom Plan , Pro Plan, ultimate brokerage . NA
Account Opening Costs

Trading only Free NA
Trading & Demat Free Rs 975 for 3 in 1 Account
Commodity Free NA
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% on Turnover 0.00325% of Turnover
Futures 0.0021% on Contract Turnover 0.0019% of Turnover
Options 0.053% on Premium Turnover 0.05% of Turnover
Commodities 0.0031% on Contract turnover NA
AMC charge Trading: 0, Demat: Rs 300/year Rs 450/Year
DP Transaction Charge Rs 14 per debit instruction Rs 25/Transaction or 0.05% whichever higher
Offline order placing Charge Rs 20 per executed order 0
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 365 days on Zerodha Pi 20 Days
End of Day 10 years on Zerodha Pi 10 years
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 20 times intraday, 0 for Delivery Intraday upto 25 times & Delivery upto 5 times for interest
Equity Futures Upto 7 times intraday leverage Upto 4 times for intraday
Equity Options Buying no leverage, Shorting upto 7 times leverage intrdaday Not for buying but upto 2 times for shorting
Currency Futures 2 times intraday leverage NA
Currency Options Buying no leverage, Shorting upto 2 times intraday leverage NA
Commodity 2.5 times intraday leverage NA
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers