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Background

Year of Incorporation 2010 2008 - Retail operations from 2012 as RKSV
Website zerodha upstox
Phone 0120-6633205 022-61309999
Exchanges enabled NSE, BSE, MCX-SX & MCX NSE, BSE & MCX
Demat (NSDL/CDSL) CDSL NSDL- Partnership with ILFS
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 2.3 Crores - Rs 16.17 Lakhs
Profit after Tax FY12/13 Rs 5.8 Crores Rs 24 lakhs
Profit after Tax FY13/14 Rs 10.27 Crores - Rs 68.7 Lakhs
Profit after Tax FY 14/15 NA NA
Debt FY11/12 0 0
Debt FY12/13 0 0
Debt FY13/14 0 Rs 1.38 Crores
Debt FY14/15 NA NA
Profit to Equity(%) FY11/12 152 (3.48)
Profit to Equity(%) FY12/13 244 5.10
Profit to Equity(%) FY13/14 147 (13.73)
Profit to Equity(%) FY14/15 NA NA
Balance Sheet Size FY11/12 Rs 25.4 Crores Rs 6.2 Crores
Balance Sheet Size FY12/13 Rs 64.5 Crores Rs 15.12 Crores
Balance Sheet Size FY13/14 Rs 111.1 Crores Rs27.9 Crores
Balance Sheet Size FY14/15 NA NA
Brokerage

Equity Freedom Plan , Pro Plan, ultimate brokerage . NA
Equity Futures Freedom Plan , Pro Plan, ultimate brokerage . NA
Equity Options Freedom Plan , Pro Plan, ultimate brokerage . NA
Currency Futures Freedom Plan , Pro Plan, ultimate brokerage . NA
Currency Options Freedom Plan , Pro Plan, ultimate brokerage . NA
Commodity Freedom Plan , Pro Plan, ultimate brokerage . NA
Account Opening Costs

Trading only Free NA
Trading & Demat Free NA
Commodity Free NA
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.00325% on Turnover NA
Futures 0.0021% on Contract Turnover NA
Options 0.053% on Premium Turnover NA
Commodities 0.0031% on Contract turnover NA
AMC charge Trading: 0, Demat: Rs 300/year NA
DP Transaction Charge Rs 14 per debit instruction NA
Offline order placing Charge Rs 20 per executed order NA
Platforms

Software  
Web/HTML 5  
Mobile  
Charting

Intraday 365 days on Zerodha Pi NA
End of Day 10 years on Zerodha Pi NA
Coding/Backtesting  
Reporting

Online Trade Reports  
Online PNL Reports  
Online Contract Notes  
Margins

Leverage Provided

Equity Upto 20 times intraday, 0 for Delivery NA
Equity Futures Upto 7 times intraday leverage NA
Equity Options Buying no leverage, Shorting upto 7 times leverage intrdaday NA
Currency Futures 2 times intraday leverage NA
Currency Options Buying no leverage, Shorting upto 2 times intraday leverage NA
Commodity 2.5 times intraday leverage NA
Support & Tools

Research & Tips  
Brokerage Calculator  
Margin Calculator  
Bracket orders & Trailing Stoploss  
Training & Education  
Convenience

3 in 1 Account  
Instant Fund withdrawal  
Relationship Managers