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Background

Year of Incorporation 1994 2010
Website ventura1 zerodha
Phone 022-2266 0969 0120-6633205
Exchanges enabled NSE, BSE, MCX, MCX-SX, & NCDEX NSE, BSE, MCX-SX & MCX
Demat (NSDL/CDSL) CDSL CDSL
Financial Health

Equity & Commodity Consolidated
Look for Brokerages with higher profit, low debt, higher Profit to Equity Ratio   which will indicate the profitability based on capital deployed, and atleast Rs 50 crores Balance sheet size. If a broker is in financial trouble, it will first start showing up on his balance sheet.

Profit after Tax FY11/12 Rs 4.8 Crores Rs 2.3 Crores
Profit after Tax FY12/13 Rs 7.1 Crores Rs 5.8 Crores
Profit after Tax FY13/14 Rs 7.03 Crores Rs 10.27 Crores
Profit after Tax FY 14/15 NA NA
Debt FY11/12 Rs 5.4 Lakhs 0
Debt FY12/13 Rs 3.2 Lakhs 0
Debt FY13/14 Rs 66 Thousand 0
Debt FY14/15 NA NA
Profit to Equity(%) FY11/12 15.8 152
Profit to Equity(%) FY12/13 14.8 244
Profit to Equity(%) FY13/14 13.9 147
Profit to Equity(%) FY14/15 NA NA
Balance Sheet Size FY11/12 Rs 142.4 Crores Rs 25.4 Crores
Balance Sheet Size FY12/13 Rs 167.9Crores Rs 64.5 Crores
Balance Sheet Size FY13/14 Rs 170 Crores Rs 111.1 Crores
Balance Sheet Size FY14/15 NA NA
Brokerage

Equity Equity: Upfront Brokerage: 0.03%/0.3% to 0.01%/0.1% for Intraday/Delivery - Freedom Plan , Pro Plan, ultimate brokerage .
Equity Futures Upfront Brokerage: 0.03% to 0.01% of Turnover Freedom Plan , Pro Plan, ultimate brokerage .
Equity Options Upfront Brokerage: Rs 50/lot to Rs 18/lot Freedom Plan , Pro Plan, ultimate brokerage .
Currency Futures Upfront Brokerage: 0.03% to 0.01% of Turnover Freedom Plan , Pro Plan, ultimate brokerage .
Currency Options Upfront Brokerage: Rs 50/lot to Rs 18/lot Freedom Plan , Pro Plan, ultimate brokerage .
Commodity Upfront Brokerage: 0.03% to 0.01% of Turnover Freedom Plan , Pro Plan, ultimate brokerage .
Account Opening Costs

Trading only NIL Free
Trading & Demat Rs 300 Free
Commodity NIL Free
Transparency & other costs

Double check on if you are paying much higher other/turnover costs, make sure to compare

Equity 0.0038% of Turnover 0.00325% on Turnover
Futures 0.0027% of Turnover 0.0021% on Contract Turnover
Options 0.075% of Premium Turnover 0.053% on Premium Turnover
Commodities 0.0025% of Turnover 0.0031% on Contract turnover
AMC charge Rs 400/year Trading: 0, Demat: Rs 300/year
DP Transaction Charge Rs 50 or 0.05% whichever is higher Rs 14 per debit instruction
Offline order placing Charge NIL Rs 20 per executed order
Platforms

Software
Web/HTML 5
Mobile
Charting

Intraday 20 Days on Pointer Software 365 days on Zerodha Pi
End of Day 5 Years on Pointer Software 10 years on Zerodha Pi
Coding/Backtesting
Reporting

Online Trade Reports
Online PNL Reports
Online Contract Notes
Margins

Leverage Provided

Equity Upto 5 times for Intraday, & 2 times for Delivery @Interest Upto 20 times intraday, 0 for Delivery
Equity Futures Upto 3 times Intraday Upto 7 times intraday leverage
Equity Options No Leverage Buying no leverage, Shorting upto 7 times leverage intrdaday
Currency Futures Upto 2 times Intraday 2 times intraday leverage
Currency Options No Leverage Buying no leverage, Shorting upto 2 times intraday leverage
Commodity Upto 3 times Intraday 2.5 times intraday leverage
Support & Tools

Research & Tips
Brokerage Calculator
Margin Calculator
Bracket orders & Trailing Stoploss
Training & Education
Convenience

3 in 1 Account
Instant Fund withdrawal
Relationship Managers