Ashlar Online vs Zerodha vs Trade Smart Online

Ashlar Online Vs Zerodha Vs Trade Smart Online


Background

Company Year of Incorporationcontact No.Exchanges enabledDemat (NSDL/CDSL)
Zerodha2010 0120-6633205 NSE, BSE, MCX-SX & MCXCDSL
Trade Smart Online1994 as VNS Finance & Capital022-42878000NSE, BSECDSL
Ashlar Online 2010 as Ashlar Securities Private Limited08802822222NSE, BSE, MCX & NCDEXNSDL

 

Financial Health

COMPANYProfit after Tax FY11/12Profit after Tax FY12/13PROFIT AFTER TAX FY13/14 Profit after Tax FY 14/15 Profit after Tax FY 15/16 Profit after Tax FY 16/17
ZerodhaRs 2.3 CroresRs 5.8 CroresRs 10.27 CroresNA Rs 44.2 Crores Rs 88.4 Crores
Trade Smart OnlineNANANANA
Ashlar OnlineNANANA NANANA

 

COMPANYDebt FY11/12Debt FY12/13Debt FY13/14Debt FY 14/15Debt FY15/16Debt FY 16/17
Zerodha000NA 0 0
Trade Smart Online00Rs 1.38 Crores0
Ashlar OnlineNANANANANANA
COMPANYProfit to Equity(%) FY11/12Profit to Equity(%) FY12/13Profit to Equity(%) FY13/14Profit to Equity(%) FY 14/15Profit to Equity(%) FY15/16Profit to Equity(%) FY 16/17
Zerodha152244147NA 169 168
Trade Smart OnlineNANANA
Ashlar OnlineNANANANANANA

 

COMPANY Balance Sheet Size FY11/12 Balance Sheet Size FY12/13 Balance Sheet Size  FY13/14 Balance Sheet Size  FY14/15 Balance Sheet Size  FY15/16 Balance Sheet Size  16/17
ZerodhaRs 25.4 CroresRs 64.5 CroresRs 111.1 CroresNA Rs 417.8 Crores Rs 1072 Crores
Trade Smart OnlineNANANANA
Ashlar OnlineNANANANANANA

 

Brokerage

CompanyEquityEquity FuturesEquity OptionsCurrency FuturesCurrency OptionsCommodity
ZerodhaFreedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.
Trade Smart OnlineUpfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade PlanUpfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade PlanUpfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade PlanUpfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade PlanUpfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade PlanUpfront Schemes :Unlimited for Rs 999/PM, Rs 5555/year, Rs 9999/Lifetime, Rs. 9 per Trade Plan
Ashlar OnlineDynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01% for Equity Intraday, 0.10% for DeliveryDynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01%Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: Rs. 25 per lotDynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: 0.01%Dynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: Rs. 25 per lotDynamic Plan: Rs. 1 per Executed order (T&C apply) Smart Trade Plan: Rs. 999 Super Trade Plan: Rs. 2499 No Profit No Brokerage Plan: Rs. 25 per lot

 

Account Opening Costs

COMPANYTrading onlyTrading & DematCommodity
ZerodhaFreeFreeFree
Trade Smart OnlineFreeLifetime Demat maintenance Charges : 700/-Free
Ashlar Online250 + 14% Service Tax999 + 14% Service Tax250 + 14% Service Tax

 

Transparency & other costs

CompanyEquityFuturesOptionsCommodities AMC chargeDP Transaction ChargeOffline order placing Charge
Zerodha0.00325% on Turnover0.0021% on Contract Turnover0.053% on Premium Turnover0.0025% on Contract turnoverRs 200/yearRs 14 per debit instructionRs 20 per executed order
Trade Smart Online0.0035% on Turnover0.0028% on Turnover0.06% on Premium Turnover0.0036% on Contract turnoverTrading: 0, Rs 400/year for DematRs 22/debit transactionRs 25/order placed on the phone
Ashlar Online0.0035% on Turnover0.0029% on Turnover0.0065% on Turnover0.0025% on Turnover999 + 14% Service TaxRs 17 per debit instructionRs 9 per executed order

 

Platforms

COMPANY SoftwareWeb/HTML 5Mobile
Zerodhayesyesno
Trade Smart Onlineyesyesno
Ashlar OnlineyesyesYes

 

Charting & Reporting

CompanyIntradayEnd of DayCoding/BacktestingOnline Trade ReportsOnline PNL ReportsOnline Contract Notes
Zerodha365 days on Zerodha Pi10 years on Zerodha PiYesYesYesyes
Trade Smart Online22 days10 yearsNoYesYesyes
Ashlar Online5 days on ODIN & NOW
5 years on ODIN & NOWNoYesYesYes

 

Margins(Leverage Provided)

CompanyEquityEquity FuturesEquity OptionsCurrency FuturesCurrency OptionsCommodity
ZerodhaUp to 20 times for intraday, 0 for deliveryUp to 7 times intraday leverageBuying no leverage, Shorting up to 7 times leverage intraday2 times intraday leverageBuying no leverage, Shorting up to 2 times intraday leverage2.5 times intraday leverage
Trade Smart OnlineUpto 10 times for Intraday, & 0 for DeliveryUpto 5 times for IntradayNo Leverage buying, Shorting Intraday upto 2 timesUpto 2 times for intradayNo Leverage buying, Shorting Intraday upto 2 timesUpto 5 times for Intraday
Ashlar OnlineUpto 10 times (Depends on Plan)Upto 3 times (Depends on Plan)Upto 1 time (Option Selling)Upto 1.5 timesUpto 1.5 timesUpto 3 times (Depends on Plan)

 

Support & Tools

Company Research & Tips Brokerage CalculatorMargin CalculatorBracket orders & Trailing StoplossTraining & Education
ZerodhaYesYesYesYesYes
Trade Smart OnlineYesYesNoNoNo
Ashlar OnlineYesYesNoNoNo

 

Convenience

COMPANY 3 in 1 AccountInstant Fund withdrawalRelationship Managers
ZerodhaNoNoNo
Trade Smart OnlineNoNoNo
Ashlar OnlineNoNoYes