Zerodha vs Wisdom Capital vs Action Financial Services

Zerodha Vs Action Financial Services Vs Wisdom Capital


Background

Company Year of Incorporationcontact No.Exchanges enabledDemat (NSDL/CDSL)
Zerodha2010 0120-6633205 NSE, BSE, MCX-SX & MCXCDSL
Action Financial Services1992022-43654444NSE, BSENSDL
Wisdom Capital20121800-3000-5048NSE, BSE, MCX, & NCDEXNSDL/CDSL

 

Financial Health

COMPANYProfit after Tax FY11/12Profit after Tax FY12/13PROFIT AFTER TAX FY13/14 Profit after Tax FY 14/15 Profit after Tax FY 15/16 Profit after Tax FY 16/17
ZerodhaRs 19 CroresRs 1.1 CroresRs 1.9 CroresRs 4.9 Crores Rs 5.08 Crores Rs 24 Crores
Action Financial ServicesRs 4.4 LakhsRs 9.04 LakhsRs 4.4 CroresRs 20.9 CroresRs  3.0 CroresRs 7.3 Lakhs
Wisdom CapitalNANANA NA NA NA

 

COMPANYDebt FY11/12Debt FY12/13Debt FY13/14Debt FY 14/15Debt FY15/16Debt FY 16/17
Zerodha000000
Action Financial ServicesRs 4.02 Crores Rs 2.61 Crores Rs 2.5 CroresRs 2.1 CroresRs. 23.1 CroresRs. 4.06 Crores
Wisdom CapitalNANANA NA NA NA

 

COMPANYProfit to Equity(%) FY11/12Profit to Equity(%) FY12/13 Profit to Equity(%) FY13/14Profit to Equity(%) FY 14/15 Profit to Equity(%) FY15/16 Profit to Equity(%) FY 16/17
Zerodha152254147120 169 168
Action Financial Services0.430.360.3910.9
Wisdom CapitalNANANA

 

COMPANYBalance Sheet Size FY11/12Balance Sheet Size FY12/13Balance Sheet Size  FY13/14 Balance Sheet Size  FY14/15Balance Sheet Size  FY15/16Balance Sheet Size  FY16/17
ZerodhaRs 25.4 CroresRs 64.5 CroresRs 111.1 CroresRs 198 CroresRs 417.8 Crores Rs 1072 Crores
Action Financial ServicesRs 25.7 CroresRs 33.9 CroresRs 36.9 CroresRs 36.2 CroresRs 36.9 CroresRs 39.9 Crores
Wisdom CapitalNANANA

 

Brokerage

CompanyEquityEquity FuturesEquity OptionsCurrency FuturesCurrency OptionsCommodity
ZerodhaFreedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.Freedom Plan, Pro Plan, ultimate brokerage.
Action Financial ServicesChoose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similarChoose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similarChoose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similarChoose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similarChoose from :Pay Interest free refundable deposit Rs 50,000, unlimited trading at Rs 1200/year & other similarNA
Wisdom CapitalLifetime Freedom PlanLifetime Freedom PlanLifetime Freedom PlanLifetime Freedom PlanLifetime Freedom PlanLifetime Freedom Plan

 

Account Opening Costs

COMPANYTrading onlyTrading & DematCommodity
ZerodhaFreeFreeFree
Action Financial ServicesNILNILNIL
Wisdom CapitalFreeLifetime Demat maintenance Charges: 1180/-Free

 

Transparency & other costs

CompanyEquityFuturesOptionsCommodities AMC chargeDP Transaction ChargeOffline order placing Charge
Zerodha0.00325% on Turnover0.0021% on Contract Turnover0.053% on Premium Turnover0.0025% on Contract turnoverRs 200/yearRs 14 per debit instructionRs 20 per executed order
Action Financial Services0.00325% of Turnover0.0026% of Turnover0.08% of Premium Turnover
NARs 500 to Rs 1200 depending on your planRs 7.5 to Rs 16/debit transaction based on planNIL
Wisdom Capital0.0035% of Turnover0.0028% of Turnover0.06% of Premium Turnover0.0025% of TurnoverLifetime FreeRs 14/Debit TransactionRs 20/ Executed Order

 

Platforms

COMPANY SoftwareWeb/HTML 5Mobile
Zerodhayesyesno
Action Financial Servicesyesyesyes
Wisdom Capitalyesyesyes

 

Charting & Reporting

CompanyIntradayEnd of DayCoding/BacktestingOnline Trade ReportsOnline PNL ReportsOnline Contract Notes
Zerodha365 days on Zerodha Pi10 years on Zerodha PiYesYesYesyes
Action Financial Services5 days on NOW10 years on NOWNoYesYesyes
Wisdom Capital22 Days10 daysNoYesYesYes

 

Margins(Leverage Provided)

CompanyEquityEquity FuturesEquity OptionsCurrency FuturesCurrency OptionsCommodity
ZerodhaUp to 20 times for intraday, 0 for deliveryUp to 7 times intraday leverageBuying no leverage, Shorting up to 7 times leverage intraday2 times intraday leverageBuying no leverage, Shorting up to 2 times intraday leverage2.5 times intraday leverage
Action Financial ServicesUpto 8 times for Intraday, 0 for DeliveryUpto 3 Times IntradayNo extra leverageUpto 2 Times IntradayNo extra leverageNA
Wisdom CapitalUpto 10 times for Intraday, & 0 for DeliveryUpto 5 times for IntradayNo Leverage buying, Shorting Intraday upto 2 timesUpto 2 times for IntradayNo Leverage buying, Shorting Intraday upto 2 timesUpto 5 times for Intraday

 

Support & Tools

Company Research & Tips Brokerage CalculatorMargin CalculatorBracket orders & Trailing StoplossTraining & Education
ZerodhaYesYesYesYesYes
Action Financial ServicesYesYesNoNoNo
Wisdom CapitalYesYesYesYesYes

 

Convenience

COMPANY 3 in 1 AccountInstant Fund withdrawalRelationship Managers
ZerodhaNoNoNo
Action Financial ServicesNoNoNo
Wisdom CapitalNoYesYes